Alisa Paffen grew up immersed in the world of jewelry—surrounded by gemstones, craftsmanship, and the quiet discipline that defines the industry. This heritage shaped her eye for detail, her understanding of materials, and her deep appreciation for the emotional power of jewelry.She pursued formal studies and became a certified gemologist, grounding her passion in expertise. In 2026, she founded Delisa in Geneva—a city steeped in jewelry and watchmaking tradition.